At first, it was plastic surgery! What is your secret item for this summer?
lee yunmi inastagram
"At first I thought it was plastic surgery. I put a pack on my eyes and chin..." Some misunderstood. It's because I'm doing the mask pack that I used to put on at home or at the outdoor golf course.
However, it has become a trend among young women who play golf. As the function to block UV rays, blemishes and freckles is highlighted, even male consumers who enjoy summer rounds are reaching out.
The aftermath of the golf industry, which has recently been hit by a 'super boom', is also affecting the cosmetics industry. Due to the hottest golf popularity in the hot weather, sun cream as well as partial mask packs, scalp care, and cooling product markets are all booming.
sunband
According to CJ Olive Young sales of partial mask packs in the first half of this year increased by 97% compared to the same period last year.
The proportion of partial mask packs among all mask packs jumped from 19% last year to 34% this year. According to the Ministry of SMEs and Startups, the size of the domestic mask pack market reached 1.79 trillion won last year.
Partial mask pack refers to a pack intended for use on areas that are easily exposed to UV rays, such as under the eyes, the bridge of the nose, and cheekbones. For this reason, it is often called a 'spot patch' or a 'patch mask pack'. Most of the shapes are half-moon, wing-shaped, or round in order to prevent them from falling off the face.
A cosmetic industry official said, "There are areas where exposure to UV rays is unavoidable even if you put sunscreen on your face and wear a hat." In particular, the industry explained that the sales of cosmetics that help cool the skin heated up while enjoying outdoor sports such as golf in the hot heat also increased.
shionle
Generally, July and August are considered the off-season for golf due to the heat. However, as golf emerged as a safe sport to enjoy with nature amid the COVID-19 crisis, the distinction between peak season and off-season disappeared. The cosmetics industry is pouring out related new products targeting the rapidly increasing number of golfers.
According to the industry, AHC recently launched the 'Masters Sun' line of sun care products in partnership with golf coach Se-ri Pak. Two types of sunscreen and sunscreen are representatives of Se-ri Pak's UV protection secret, which has maintained firm and healthy skin despite decades of outdoor field play.
Earlier this month, Shinsegae International's cosmetic brand 'Vidi Beach' launched the 'UV Shield Golf Patch' to help block UV rays. It is a form that is attached to the face. It blocks UV rays while playing golf and provides a cooling effect.
Ai Bazar, which has already been rumored to be a partial mask pack, also introduced a UV-blocking 'golf patch'. It is a hydrogel formulation, and it helps to replenish moisture on the skin that is easily tired from rounding for a long time.
Cosmetics company CTK Cosmetics launched a beauty brand 'OK' for golfers in partnership with Golfzon. Not only sun care products, but also sprays that can take care of the scalp exposed to the sun for a long time stand out.
avajar
Cosmetics companies that judged that the golf-related cosmetics market has opened anew are recruiting famous golf players as their models one after another. This shows that the market has a high growth potential and is not sparingly investing.
According to the industry, Shin-ae Ahn, who is active on the Korea Women's Professional Golf (KLPGA) tour, was selected as the exclusive model for cosmetic brand Ozec last month.
Hyeon-Joo Yoo, who is well-known to many golf users not only for his golf skills but also for her healthy and beautiful image, was selected as the model for Ai Bazaar. Go Kyung-min, a professional golfer, works as a model for the UV cut sun patch, a sunscreen patch product of the cosmetic brand Seanley.
Golf coach Se-ri Pak received attention by participating from the planning stage of AHC sun care cosmetics. In June, she appeared on Kakao Shopping's live broadcast to tell her own sun care know-how and chatted with consumers in real-time to promote the brand.
oseque
An official from Shinsegae International said, "As golf has become so popular that various golf entertainment shows have appeared recently, sales of golf wear as well as related cooling cosmetics are increasing significantly. It is expected that more people will be looking for partial mask packs or cooling cosmetics.”
우리나라 여름은 덥고 습해서 최악이라는 말을 올해도 역시 듣고 있지만, 작년 장마도 그랬고, 한달 남짓 버티면 다시 여름은 지나가고 달력은 몇장 남지않게 되고 또 한해의 끝을 생각하게 된다.
베란다 담에 통통 소리내며 떨어지는 빗방울 소리가 행복하게 만들어 주고 높이뛰기 우상혁 선수의 밝은 표정으로 행복해진다. 국군체육부대 소속이라니 더 든든하고 말고다.
이번 여름은 최악으로 덥다고 나빼고 남들이 다 잘 살고 집사고 주식오르고 코인으로 돈버는 것 같아도 그렇게 얻은 복은 고이기 어렵다. 현재의 내가 절망외에는 기대할 가치가 없다고 해도, 계속 덥기만 할수는 없고 계속 절망적일수도 없다.
짜증이 나고 화가 치밀고 미쳐버리기 직전이라는 생각이 들때 아무것도 하지말고 가만히 있으면 다 지나간다. 나한테는 동의 하나 구하지도 않고 갑자기 세상에 던져놓았다고 해도 그건 그렇고, 뭐 어쩌겠는가 지금 큰 결정하지 않아도 그렇다고 천년만년 동안 고민하며 살일도 없다. 그래봐야 수십년,
세상에 혼자 남았다는 생각으로 살아보면 누구라도 반가워지고 또 그 사람과 다시 멀어지더라도 혼자로 돌아와 살면된다.
