컨텐츠B 저주가게

At first,
it was plastic surgery!
What is your secret item for
this summer?

"At first I thought it was plastic surgery.
I put a pack on my eyes and chin..."
Some misunderstood.  
It's because
I'm doing the mask pack
that I used to put on at home
or at the outdoor golf course.

However,
it has become a trend
among young women
who play golf.  
As the function to block UV rays,
blemishes and freckles is
highlighted,
even male consumers
who enjoy summer rounds
are reaching out.

The aftermath of the golf industry,
which has recently been hit
by a 'super boom',
is also affecting
the cosmetics industry.  
Due to the hottest golf
popularity in the hot weather,
sun cream as well as
partial mask packs,
scalp care,
and cooling product markets
are all booming.

According to CJ Olive Young
sales of partial mask packs
in the first half of this year
increased by 97% compared to
the same period last year.

The proportion of
partial mask packs
among all mask packs
jumped from 19% last year
to 34% this year.  
According to the Ministry of
SMEs and Startups,
the size of the domestic
mask pack market reached
1.79 trillion won last year.

Partial mask pack refers to
a pack intended for
use on areas that are
easily exposed to UV rays,
such as under the eyes,
the bridge of the nose,
and cheekbones.  
For this reason,
it is often called a 'spot patch'
or a 'patch mask pack'.  
Most of the shapes are
half-moon, wing-shaped,
or round in order to
prevent them from
falling off the face.

A cosmetic industry official said,
"There are areas where
exposure to UV rays is
unavoidable even if
you put sunscreen on
your face and wear a hat."
  In particular,
the industry explained that
the sales of cosmetics that
help cool the skin heated up
while enjoying outdoor sports
such as golf in the hot heat
also increased.

Generally, July and August
are considered the off-season
for golf due to the heat.
  However, as golf emerged
as a safe sport to enjoy with
nature amid the COVID-19 crisis,
the distinction between
peak season and off-season
disappeared.
The cosmetics industry is
pouring out related new products
targeting the rapidly increasing
number of golfers.

According to the industry,
AHC recently launched
the 'Masters Sun' line of sun care
products in partnership
with golf coach Se-ri Pak.
Two types of sunscreen and
sunscreen are representatives
of Se-ri Pak's UV protection secret,
which has maintained firm
and healthy skin despite
decades of outdoor field play.

Earlier this month,
Shinsegae International's
cosmetic brand 'Vidi Beach'
launched the
'UV Shield Golf Patch'
to help block UV rays.
It is a form that is attached
to the face.
It blocks UV rays while playing golf
and provides a cooling effect.

Ai Bazar, which has already been
rumored to be a partial mask pack,
also introduced a UV-blocking
'golf patch'.  
It is a hydrogel formulation,
and it helps to replenish moisture
on the skin that is easily tired
from rounding for a long time.

Cosmetics company
CTK Cosmetics
launched a beauty brand 'OK'
for golfers in partnership with Golfzon.  
Not only sun care products,
but also sprays that can take care of
the scalp exposed to the sun
for a long time stand out.

Cosmetics companies that
judged that the golf-related
cosmetics market has opened
anew are recruiting
famous golf players
as their models one after another.
This shows that the market
has a high growth potential
and is not sparingly investing.

According to the industry,
Shin-ae Ahn, who is active on the
Korea Women's Professional
Golf (KLPGA) tour,
was selected as the exclusive
model for cosmetic
brand Ozec last month.

Hyeon-Joo Yoo,
who is well-known to many golf
users not only for his golf skills
but also for her healthy
and beautiful image,
was selected as the model for
Ai Bazaar.  
Go Kyung-min,
a professional golfer,
works as a model for
the UV cut sun patch,
a sunscreen patch product of
the cosmetic brand Seanley.

Golf coach Se-ri Pak received
attention by participating
from the planning stage of AHC sun
care cosmetics.  
In June, she appeared
on Kakao Shopping's live
broadcast to tell her own
sun care know-how and
chatted with consumers
in real-time to promote the brand.

An official from Shinsegae
International said,
"As golf has become so popular that
various golf entertainment
shows have appeared recently,
sales of golf wear as well as
related cooling cosmetics are
increasing significantly.
It is expected that more people
will be looking for partial mask packs
or cooling cosmetics.”


by  Maeil Economic Daily