BTS risk to reality Hive shares↓25% on cessation of group activities 14th June

Shares of Hive plunged as the group BTS (Bantansonyundan) declared a temporary suspension of group activities.

As of 9:10 a.m. on the 15th, the stock price of Hive fell 41,500 won (20.98%) from 193,000 won at the closing price of the previous day to 151,500 won. At the beginning of the market, it fell 27.46% to 140,000 won, breaking a new low for 52 weeks. On the 14th, the previous day, Hive closed down 15%, showing an overall decline due to the plunge in the international stock market.

On the same day, Hana Financial Investment lowered its target stock price from 430,000 won to 360,000 won, reflecting the possibility of BTS joining the military. Researcher Lee Ki-hoon said, "The most conservative scenario is the assumption that all BTS will join the army in early 2023, and the decrease in BTS-related sales in 2023 is estimated to be about 750 billion won, respectively, and indirect sales such as album and tour (MD)."

The plunge in Hive stock prices is seen in the aftermath of BTS's declaration of a temporary suspension of group activities and uncertainties related to military enlistment. BTS announced the suspension of group activities in the video of "Real BTS dinner" posted on the official YouTube channel "BANGTANTV" the previous day.

The background of the temporary suspension of group activities was the "growth of individuals" who were buried in team activities and could not look back.

RM also said, "I think we should function in some way in the world at a time when we are in the forefront, but I didn't give myself a chance to think about it," adding, "I don't know when our team is." I didn't know where I and my team would go in the future," he said.

He said, "I became a rap adaptation machine, and my role was over when I worked hard on English," adding, "My team lost its direction, and I want to come back after thinking about it, but I felt rude when I said this." "The fans raised us, but it felt like we didn't repay them," he said honestly.

Regarding his new album Proof, which was released on the 10th, RM said, "I'm so sorry that I couldn't show you the performance that people wanted (this time)," but added, "I'll show it properly when we get together later." "I want to do BTS for a long time." I have to stay as myself for a long time, he said. "Even if we can't dance as cool as we used to, I want to stay as BTS and RM."

While the global super group 'BTS' temporarily suspended group activities, it was diagnosed in Japan that Korea could lose its soft power due to military service issues.

Japanese culture columnist and journalist Soichiro Matsutani wrote a column on Yahoo Japan on the 15th with the title 'The background of BTS' suspension and three future scenarios - How Korean society understands the possibility of the loss of the pillar of soft power' I saw this through

Matsutani columnist, BTS leader RM, in the video content of 'Steamed Bulletproof Dinner' released the day before, 'Dynamite' (August 2020), 'Butter' (May 2021), 'Permission to Dance' (Permission To Dance)' (July 2021), citing that they did not know what kind of team they were despite the successive global successes, "Although BTS is a hip-hop group, they have a lively pop like Ed Sheeran, who composed 'Permission to Dance'. It was a significant departure from the existing route.”

He also pointed out that he was referring to the structural problem of K-pop, saying, "The idol system that has to continue does not make people mature."

He also pointed out, "This time, the announcement of the cessation of group activities and the notice of solo activities is the reason for the need for rest as a result of working hard so far, but there is also military service in the background."

1. Privacy control, all night broadcasting  A continuation of the forced march divided into minutes
2. Many idols talk about panic disorder, etc...  Accidents are frequent due to excessive schedules
3. BTS resists the idol system that has been around for over 20 years
Innovative change is desperately needed.